Features that turn free WiFi into loyal customers
Everything Wayv does for your venue, grouped by what it helps you achieve: capturing guests, keeping in touch, growing repeat business and staying in control.
Capture
Turn every connection into a contact
A quick, branded sign-in for guests that quietly builds a customer list for you, with consent recorded along the way.
Social or email sign-in
Guests sign in with a social account or a short form, whichever they prefer. You decide which details to ask for, from name and email to mobile number, birthday, postcode or a question of your own.
Returning guests recognised
After the first sign-in Wayv remembers each guest's device, so next time they connect automatically. No password to hunt for, no form to repeat, and every return visit still counts towards their profile.
A login page in your brand
Add your logo, colours and images, then use the page to promote what is on, from a new menu to quiz night. After signing in, guests can land on your website or any page you choose.
Consent recorded for you
Guests see your WiFi terms and privacy policy, and opting in to marketing is a separate choice they can skip. Wayv records what each guest agreed to and when, so you always have a clear record.
Engage
Stay in touch without the busywork
Emails, texts and offers that reach the right guests at the right time, whether you send them yourself or let them run automatically.
Email marketing
Design emails in a drag-and-drop builder with your own images, buttons and links, save layouts as templates and send to everyone or a chosen segment. Prefer your current tools? Sync guests to Mailchimp, ActiveCampaign, Constant Contact or Zapier.
SMS marketing
Reach opted-in guests on their phones with short, timely texts, such as a flash offer, an event reminder or news of a new menu. Send them as one-off campaigns or trigger them automatically. Ask us how texts are set up for your venue.
Automated campaigns
Create a campaign once and Wayv sends it whenever a guest qualifies: a welcome after a first visit, a birthday treat, a thank-you for loyal regulars or a win-back message for guests who have gone quiet.
Offers, vouchers and QR codes
Promote offers and vouchers on your login page and in your campaigns. Branded QR codes can open your WiFi sign-in, a sign-up form or a review page, ready to print on table cards, menus and posters.
Personal by design
Messages that sound like your venue
Every campaign can use what guests shared when they signed in, so a birthday email greets Sophie by name and arrives in time for her celebration. Choose who hears from you by how often they visit, when they were last in or the answers they gave, and keep your own tone of voice in every send.
New to this? Our guide to WiFi marketing walks through campaign ideas that work well for venues.
Grow
Understand your guests and grow repeat business
The more guests connect, the clearer the picture becomes. Wayv turns everyday sign-ins into insight you can act on.
Customer insights and segments
See who your guests are, how often they return and how they respond to your messages. Wayv groups guests as new, loyal or lapsed automatically, and you can build your own segments from visits, demographics and engagement.
Review management
Wayv can email guests after a visit asking them to leave a review on Google, Tripadvisor or Facebook, and gathers reviews from your connected sites in one dashboard so you can reply. Review tools depend on your package.
Reporting
Follow each campaign's opens and clicks as they arrive, watch guest numbers and return visits change over time, and export your data whenever you want it for your own reports.
Control
Stay in control of your network and your data
Guest WiFi should help your venue run smoothly, not get in the way. Not sure what equipment you have? Our guest WiFi FAQs cover the common set-ups.
Network controls
Set speed limits so a few devices cannot hog the connection, and session time limits that suit your trade. Guests can sit on a separate guest network, apart from the systems that run your business.
Works with your equipment
Wayv connects with UniFi, Meraki and Omada through your existing controller, with set-up guides for Aruba, MikroTik, Ruckus and Cambium. Only have a standard router? Ask us about adding a simple access point.
Data protection
Your guest list belongs to you. The sign-in runs over an encrypted connection, marketing only goes to guests who opted in, and you can view, edit or export guest records from your dashboard at any time.
See how Wayv fits your venue
Every trade uses its WiFi a little differently. Find ideas for your kind of venue, or get quick answers to the questions we hear most.
Ideas for your sector
From pubs, restaurants and cafes to hotels, gyms and salons, see how venues like yours put guest WiFi marketing to work.
Explore guest WiFi by sectorQuestions answered
Equipment, set-up, GDPR and consent, returning guests and more, answered in plain English.
Read the guest WiFi FAQsTalk to us about guest WiFi for your venue
Every venue is different, so we'll put together a package that fits yours. Tell us a little about your business and we'll be in touch.