Guest WiFi Marketing for Festivals and Events

The opportunity

Why guest WiFi works for festivals

A festival has a few days to make an impression, then the field empties and everyone scatters. Most of your audience is gone before you have had the chance to say thank you, and the people who had the best time are exactly the ones you want back next year.

Guest WiFi gives people a reason to share their details while they are on site. They sign in with a social account or a short form, choose whether to hear from you, and you finish the weekend with a list of people who were actually there.

It also makes the site work harder. The login page can carry the day's line-up, a sponsor's offer or a prompt to follow your socials, and every opt-in becomes an email or text you can send when next year's tickets are about to go on sale.

Benefits

How Wayv helps festivals

Four ways guest WiFi marketing earns its keep for festivals, from the first sign-in to the next visit.

Build your audience list

Guests sign in with their Google or Facebook account, or a short form. You choose what to ask, such as email, postcode, birthday or a question of your own, so you finish the weekend knowing who came.

Reach people for next year

Opted-in guests can hear from you when next year's tickets are about to go on sale. Send guests to your ticket page straight after sign-in, or follow up by email and text later.

A login page for sponsors

Brand the sign-in flow with your festival look, then give sponsors a place on it. Show an offer, an activity or a giveaway on the landing page guests see as soon as they connect.

Understand who came

Demographics, postcodes and visit patterns appear in your dashboard, so you can see who your audience really is and share the overall picture, never individual guest details, with sponsors, artists and your own team.

Inspiration

Campaign ideas for festivals

Each idea works by email or text, and most can run automatically once set up. Our guide to WiFi marketing has more on consent, timing and measuring results.

Early access for next year
Email opted-in guests before general sale opens, with a link straight to your ticket page. People who enjoyed the weekend are your warmest audience, so tell them first.
Sponsor offer on sign-in
Put a sponsor's discount, tasting or giveaway on the landing page that appears after sign-in, so their message reaches guests at the moment they connect.
Line-up and a hashtag
Use the landing page for the day's schedule, a prompt to follow your socials and a hashtag for photos. Guests who gave a number and opted in can also get a text about a time change.
Thank you and feedback
Send an automatic thank-you email once the weekend is over, with a short question about what they loved. It keeps your festival in mind and tells you what to build on.

How it works

How guest WiFi marketing works

Your guests get quick, free WiFi. You get a growing list of opted-in customers and simple tools to welcome them back.

Connect
Guests join your free WiFi
Sign up
A quick social or email sign-up with consent
Market
Send targeted emails, texts and offers
Grow back
Bring guests back again and again

FAQ

Guest WiFi for festivals: common questions

Can I use Wayv at a temporary or outdoor event?

Wayv needs a working internet connection and WiFi equipment it can work with, either a plug-in access point connected by ethernet or existing kit from brands such as UniFi, Meraki or Omada. Every festival site is different, so tell us about yours and we will talk it through.

Do festival-goers have to share their details to get online?

Guests sign in with a social login or a quick form, and you decide which fields to ask for. Marketing is a separate opt-in with a clear skip option, so someone can connect without agreeing to hear from you, and your emails go only to guests who said yes.

Can I feature sponsors without handing over guest data?

Yes. The login and landing pages can show a sponsor's image, offer or link. Your guest list belongs to you and guests opt in to hear from you, so think about your consent wording before sharing any details with a partner.

Got another question? Read our guest WiFi marketing FAQs or see every Wayv feature in one place.

Explore more

Good ideas travel well between trades. See how guest WiFi marketing works for venues with a lot in common with yours.