Guest WiFi Marketing for Hotels and Guest Houses

The opportunity

Why guest WiFi works for hotels

In a hotel, WiFi is not a bonus. Guests expect it the moment they walk through the door, and one of the first things many of them do at the desk is ask for the code. A connection that simply works, with no card to find and no long password to type, is a small first impression that adds up.

It is also one of the few places where nearly every guest hands you a way to keep in touch. With Wayv, guests sign in once with a social account or a short form, and you choose what to ask for, such as an email address, birthday or postcode. Marketing consent is a separate, skippable choice, so the people on your list have agreed to hear from you.

Use that list to promote the restaurant, bar or spa during a stay, send birthday messages, and invite guests back with direct offers. Your sign-in page can also ask for a Tripadvisor or Google review while the stay is still fresh.

Benefits

How Wayv helps hotels

Four ways guest WiFi marketing earns its keep for hotels, from the first sign-in to the next visit.

Welcome from minute one

Guests sign in once with a social login or a quick form, and returning guests are connected automatically. Your branded sign-in page can greet them with a welcome message, the restaurant menu or the week's activity schedule.

Know your guests

Every guest gets a profile with their visits and engagement, and Wayv groups people automatically as new, loyal or lapsed. Collect the details you choose, then view, export and analyse your list in the dashboard.

Promote the restaurant and spa

Show offers on the sign-in page while guests are on site, or email and text them during their stay. It is a direct way to fill restaurant tables, spa appointments and the bar, and to invite them to book direct next time.

Reviews after the stay

Wayv can email guests after their stay, at a time you choose, asking them to review you on Tripadvisor, Google or Facebook. Responses appear in one dashboard so your team can thank guests and follow up quickly. Review tools depend on your package.

Inspiration

Campaign ideas for hotels

Each idea works by email or text, and most can run automatically once set up. Our guide to WiFi marketing has more on consent, timing and measuring results.

Birthday and anniversary offers
Collect birthdays at sign-in and send an automatic message with a reason to celebrate with you, such as a table at the restaurant, a spa treatment or a special-occasion stay, or ask for an anniversary date with a custom question.
Win back past guests
When a guest has not stayed for a while, an automated email invites them to return, perhaps with a direct-booking offer or a welcome drink on arrival. You choose the gap and the incentive.
A welcome page worth reading
Use the page guests see after connecting to share the restaurant menu, the week's activities, a welcome gift to collect at the bar or the latest posts from your social feed.
Review request after checkout
Send a short review request shortly after departure, inviting guests to share their stay on Tripadvisor or Google. Your team sees the responses in one place and can reply properly.

How it works

How guest WiFi marketing works

Your guests get quick, free WiFi. You get a growing list of opted-in customers and simple tools to welcome them back.

Connect
Guests join your free WiFi
Sign up
A quick social or email sign-up with consent
Market
Send targeted emails, texts and offers
Grow back
Bring guests back again and again

FAQ

Guest WiFi for hotels: common questions

Will it work in a large hotel with lots of access points?

Larger and multi-building properties are usually best served by linking your existing commercial network through a cloud integration such as UniFi, Meraki or Omada. We would suggest involving your IT person or installer, and we will talk you through the options for your site.

Do guests have to sign in again on every visit?

No. Wayv remembers a guest's device after their first sign-in, so they are connected automatically when they return, including on a future stay. New guests use a social login or a quick form, and you decide which details to ask for.

Do guests have to hand over their details to get online?

Guests sign in with a social account or a short form, and you choose the fields. Marketing consent is a separate opt-in with a clear skip option. Wayv records the guest's acceptance of your terms and their marketing choice, so you can show when consent was given.

Got another question? Read our guest WiFi marketing FAQs or see every Wayv feature in one place.

Explore more

Good ideas travel well between trades. See how guest WiFi marketing works for venues with a lot in common with yours.