For pubs, cafes, hotels, shops and more

Guest WiFi marketing that brings customers back

Give guests free WiFi through a quick sign-in page branded for your venue. Wayv turns each connection into a contact you can welcome back with emails, texts and offers.

  • Works alongside your existing WiFi
  • Consent built into every sign-in
  • Your guest list, yours to keep

What you get

Everything you need to turn WiFi into repeat visits

Sign-in, marketing and reviews work together in one dashboard, so the free WiFi you already offer starts earning its keep.

Capture customer data

Guests sign in with a social account or a short form. You choose the details to ask for, and everyone who opts in joins a marketing list that belongs to you.

Market automatically

Set up welcome, birthday and win-back messages once, and Wayv sends each one at the right moment, by email or text, to guests who opted in.

Ask for reviews

Wayv can email guests after their visit asking them to review you on Google or Tripadvisor, and gathers the feedback in one dashboard so you can respond.

Works with your WiFi

Connect popular business WiFi such as UniFi, Meraki and Omada, or add a separate guest network beside a standard router. Regulars reconnect automatically.

Connects with WiFi equipment from

  • UniFi
  • Meraki
  • Omada
  • Aruba
  • MikroTik
  • Ruckus
  • Cambium

How it works

From free WiFi to repeat visits in four steps

Guests get online with a quick sign-in. You get a growing list of customers and simple tools to bring them back.

  1. Connect

    Guests join your free WiFi

  2. Sign up

    A quick social or email sign-up with consent

  3. Market

    Send targeted emails, texts and offers

  4. Grow back

    Bring guests back again and again

A smiling cafe owner using a tablet at the counter

Customer insights

Know your customers

Most venues know their regulars by sight but not by name. Wayv changes that quietly in the background. Every sign-in builds a guest profile with their visit count, when they were last in and how they respond to your messages, plus details such as age or birthday when you choose to ask for them.

Guests are sorted into new, loyal and lapsed for you, so you can spot who is becoming a regular and who has drifted away. Build your own segments, tag guests and export your list whenever you like. It is your data.

  • New, loyal and lapsed guests sorted automatically
  • A profile and visit history for every guest
  • Export your list or sync it to your email tools
Explore customer insights and reporting
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Automated campaigns

Marketing that runs itself

Good marketing lands at the right moment, and nobody has time to watch the calendar for every guest. With Wayv you set a campaign up once and it sends itself whenever a guest qualifies.

Welcome first-time visitors soon after they come in. Send a birthday treat in time for the celebration. Thank your regulars, and give guests who have gone quiet a reason to come back. Messages go by email or text, and only ever to guests who opted in. For one-off news and offers, the drag-and-drop builder makes a polished email quick to put together.

  • Welcome, birthday, loyalty and win-back campaigns
  • Email and text, sent only to guests who opted in
  • A drag-and-drop builder with reusable templates
See every email and SMS feature
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Reviews and feedback

More reviews, and feedback you can act on

Most guests never think to leave a review, and by the next morning the moment has passed. Wayv can follow up with a short, friendly email asking how it went, with a link to review you on Google, Tripadvisor or Facebook.

Reviews from your connected sites sit together in one dashboard, filtered by rating, so you can thank people and reply to anyone who had a problem while it still matters. Review tools depend on your package, so ask us what is included for your venue.

  • A friendly review request after the visit
  • Reply quickly to anyone who had a problem
  • Google, Tripadvisor and Facebook reviews in one place
How review requests work

FAQ

Questions venues ask us

The short answers to what we hear most. There is plenty more detail on our FAQ page.

What is guest WiFi marketing?

Guest WiFi marketing means offering free WiFi through a branded sign-in page that asks for a few details, such as an email address, with the guest's permission. Those details build a list of real customers you can welcome back with emails, texts and offers, and they show you who visits and how often.

Is Wayv GDPR friendly?

Wayv is designed around consent. Guests see your WiFi terms and privacy policy, signing up for marketing is a separate choice they can skip, and the platform records what each guest agreed to and when. Marketing only goes to guests who opted in. How you use the data is still your responsibility, so we will talk you through the set-up.

Do I need new WiFi equipment?

Often not. Wayv connects with UniFi, Meraki and Omada through your existing controller, and there are set-up guides for Aruba, MikroTik, Ruckus and Cambium. If your venue only has a standard router, a small access point can plug into it to add a separate guest network. Tell us what you have and we will recommend the simplest route.

Will guests have to log in every time?

No. Wayv remembers a guest's device after their first sign-in, so on later visits they connect automatically, with no password to ask for and no form to fill in again. Each return visit is still counted on their profile.

Talk to us about guest WiFi for your venue

Every venue is different, so we'll put together a package that fits yours. Tell us a little about your business and we'll be in touch.